Search Engine Optimization is every webmaster’s dream. To be a successful webmaster, one needs to have successful websites. And to have successful websites, you needs to empower your search engine optimization skills.

The fact is, that Search Engine Optimization is the only way out to achieve better Search Engine rankings. If you think you know SEO basics as well as anything, you might be badly mistaken. Search Engines like Google, Yahoo, MSN and others, work day in and day out to improve their algorithms, so as to give better rankings and results. So the SEO techniques keep on changing very frequently. All we need to know are the very basics of optimization to help us keep up with the ever changing trends of the search engines.

Keeping that in mind, i was searching for the various ebooks and information on SEO. And my search ended at Aaron Wall’s SEO Book. Aaron Wall, as many must be knowing, is a big name in SEO industry. His work, achievements and experience earned him a lot of name, fame and respect in the webmaster’s world.

Aaron Wall, launched SEO Book in 1994, wherein he shares his knowledge, experience and techniques. His “to the point” guidance has helped many young and old webmasters. Since 1994, about 10,000 professionals have learned Search Engine Optimization, just by reading The SEO Book. The result has been unanimous. Each and every professional, who has read this ebook and implemented the SEO techniques has found a new and a better life. They all witnessed much better web visibility for their websites.

The SEO Book is a 328 page, instantly downloadable ebook, which comes for a price tag of $79. Considering the quality and importance of information that SEO Book contains, i think $79 is just a very small amount. The benefits if thought of, can be many thousand times compared to what you pay. The ebook is written in a very simple english. The techniques are well classified in chapters. So even if you are an independent web professional or a first time webmaster, it will still be that easy for you to become an SEO expert.

Now this is supposed to be the best SEO guide on web right now. I am already in. What about you? Still thinking?

Get your copy of SEO Book, right now. It’s really worth << BOTTOMLINE

Finally, WidgetBucks has just updated the publishers account monthly earning reports.

If you check the “My Bucks” area, you will find three kind of earnings. One would be the $25 signup bonus, which is available even now if you sign up. The second would be the earning your widget made in the month of October. Lastly, is the earning from the referrals which is 10% of what the referrals made in the month of October.

Though WidgetBucks advertising network is only five or six weeks old, i have a funny feeling, that they are gonna stay in the market for long. Not only that, WidgetBucks is gonna stay as one of the stronger advertising networks.

Frankly, i am much too amazed with my WidgetBucks earnings. They surprised me. They really are outperforming Adsense and Adbrite as for now. The referral revenue shows that my referrals are earning pretty well as well. So far, it’s more than satisfying. But are they going to stay that way forever? Only time will tell.

If you ask me right now, whether you should or should not go with WidgetBucks on your site, i would probably say yes.

Well, the title is different this time, however this post is supposed to be the official “Movies This Week” post. I changed the title to the movies name because strangely, there are just two movies going on right now. That’s right, two movies, 20 shows a days, ten a piece. Now that’s what i call real entertainers. Okay, so the movies we are talking about are Om Shanti Om and Saawariya.

Om Shanti Om is by Farah Khan. Casting includes Shahrukh Khan, who is the leading actor in this movie. Definitely going to watch this. I mean, it’s already a blockbuster. The previews and trailers are great. It’s well gossiped. Looks to be a promising movie. So why not?

On the other hand, Saawariya comes from one of my favorites and a very successful director, Sanjay Leela Bhansali. He has always given film industry, some fabulous award winning films such as Hum Dil De Chuke Sanam and Black. The story is about a couple as far as i know. For the first time, Sonam Kapoor (Daughter of Anil Kapoor) and Ranbir Kapoor (Son of Rishi Kapoor) can be seen in a movie. Debut film for both. But we do have Salman Khan in the movie. He will definitely have some good role to play in the film. Definitely worth watching again.

Expecting lot of entertainment and romance from the two. And Om Shanti Om and Saawariya are definitely going for the awards. It’s just a matter of time. We will see in few months as which film bags more of the awards. If you have seen any of these movies, please let me know how you feel about the movie.

Well, it’s Diwali. The festival of lights. The festival of happiness. And definitely a festival for shopping.

First of all, i would like to wish all of my friends and visitors to this site a very happy and prosperous Diwali. No Gifts, No Sweets, No Decorated Card, just a simple Diwali wish, straight from the heart.

Alright, play with lights, have fun, avoid noisy and polluting crackers, play safe and God bless all of you!

Okay, it’s Diwali. So for me, it’s time for some heavy duty shopping. I have already bought a Sony Vaio notebook few days back. Just got home from another monstrous session of shopping. I am spending heavily on this Diwali. And i guess it ain’t over yet. Today is gonna be a very long and tiring day. Anyways, that’s not what matters. What matters is, that we all have fun, take care, be good, and enjoy the day.!!!

Again, a very happy and prosperous diwali to all of you!!!! God bless you and your family!

Well, web directory is probably a common word for all webmasters in today’s date. It really needs no introduction. So i will come to point straight away.

Recently, Google penalized (or whatever they call it) many of the leading web directories. Most of them were pretty big, but they witnessed huge pagerank drops and fall in SERPS as well. Basically, Google went against any kind of paid advertisement.

Now i was wondering, if paid links is the case, then why the hell did they penalize one of my free directory, which first of all is FREE and secondly has 15k listings already with current alexa of 79K. Besides these, we have a unique submission guideline of accepting only those links whose titles are actually the break of the domain. For example, we would not accept a listing with title “Make Money Online With Sharat Jaswal” or something like that. If the domain is sharatjaswal.com, Then the title accepted will be “Sharat Jaswal” only. Now this is one feature that is very uncommon in most of the directories present on web. Also, we understand the point here, these titles are not helping the listed sites a great deal. They won’t affect the SERPS in any way. I mean, let’s accept it, most of the domains rank number 1 in most of the Search Engines for their own domain name. Isn’t it? So why should be there any kind of problem to Google from my free directory? So, i kept on analyzing the things and now i am trying to make some changes. The changes are basically an experiment to see how Google reacts to my directory, in terms of Pagerank and in terms of SERPS.

Well, i am listing some of the changes that i have decided to go with, in regards to betterment of my directory.

In recent past, i had sold few outgoing links on the directory. Although the links were relevant and of same niche, but still… a paid link is a paid link. So i have decided to remove all the paid links as soon as i can.

Some advertisers are interested in the traffic rather than the PR and link juice. My directory has a good alexa of 79K which is going higher day in and day out. So yes, i will continue to sell banner space on my directory however that would be with the “nofollow” attribute. I mean that’s what Google actually wants…right? Sell traffic, but do not sell paid links. Soadding “nofollow” attribute to the banners and links is another thing that is to be done. Ofcourse with the consent of the advertisers.

Third point is a debateful topic. Earlier in this post i mentioned about the particular guideline regarding the Title of the listing. This guideline had been functional on the site since an year, so 85 percent of the listings do have the titles according to the specified guidelines. Now everyone knows that Titles of the site’s listing (which are actually the anchor text to your links) does make a difference in SERPS etc in all search engines. Whether free or paid, a link is a link, and it will definitely effect the SERPS in one way or the other. So what i was thinking was to put “nofollow” attribute in all the approved free listings that i have on my directory. Now the point is.. Is that worth to do? Does that make my directory even more google friendlier or is it just a useless thought? This third point is what i am still trying to analyze. I would like to hear your comments on this issue. What do you think about it.

Anyways, this experiment will have it result out let’s say after three months or so. (Ofcourse i cannot guess exactly when Google will update the pageranks again.). But this experiment will definitely clear one or two things. If the results are good, then we can say that the Google is living upto it’s words. And if the experiment is a failure then all we can say is “So Long Google….Trusted you for long. Can’t do that anymore”.

I would like to hear your comments on this post. This would really matter to lot many webmasters, specially the web directory owners. So have your say on this post!!!